As recently as a single generation ago, the idea of reaching a targeted audience from a pool of hundreds of millions of people seemed…unreal. It is a testimony to the evolution of technology that you can do it right now with a few hundred dollars, sitting in your basement in nothing but your boxers.

Consider the following:

• Google search is used 1 billion times a day
• People who are searching have a very specific need
• People click on Ads when those specific needs are being addressed

Welcome to the elegance of AdWords.

While social marketing is incredibly nuanced and an inexact science, AdWords is entirely formulaic and can be mastered and run with relative ease. 

AdWords should be the spine of any online marketing you employ because it is incredibly effective, with remarkably little investment.

• E-commerce and 4 Hour Workweek junkies understand that AdWords are the nuts and bolts behind driving their sales.
• Local businesses can bring in 100% of their potential customers through the simple magic of AdWords, rather than drowning in a sorrowful sea of billboards and Groupons.
• Aspiring entrepreneurs can spend a few hundred dollars on AdWords to gauge demand for an idea, before wasting time and money realizing that there is no demonstrable demand.

Then why isn’t everyone uses AdWords? There are three inherent barriers-to-entry in this magical marketplace:

• Although it is not difficult to learn, it is not absurdly easy either.
• Google does not provide an easy-to-use interface, so without prior knowledge of what you’re doing, it is not at all intuitive.
• There is an initial investment of time to learn how to launch effective  ad campaigns.

So what does it take to learn AdWords?

There’s a lot of fragmented information out there that is likely to leave you more confused than educated. That’s why you need to ignore the noise, set aside one day, and make it your life’s mission to read the book, The Ultimate Guide to Google Adwords. In one day you will have mastered the conceptual aspects of how AdWords work, and have a comprehensive guide to launching an incredibly effective campaign.

I hope this adds some clarity to the murky waters of online advertising. It is a devastatingly simple concept, and when utilized correctly, will streamline the hell out of your ad process.

Get Crackin’