For our first lesson, I’m going to tell you a tale of two cities. In fact, it is a tale of two restaurants in two cities, whose stories will be your revelation to the world of content marketing. Continue reading
Of my fondest academic memories in college, taking tons of different intro classes stands out the most. Before the manic pressures of the real world would begin to creep up on me junior year, I remember giddily popping intro classes into my schedule with as much reckless abandon as a child munching gummy vitamins… recommended dosages be damned. I didn’t care about congruity, I would take whatever interested me. Psychology 101, Intro to Marketing, Basic Anthropology… if it even vaguely piqued my interest, I was in.
Manically sleep deprived, I remember sitting in my boxers gazing glossily out the window. It was late. From the 9th floor perch of my apartment, I could see the inebriated saturday night masses pouring out of the bars and stumbling on home.
All behavior is rooted in habit. A countless number of books and gurus do a wonderful job at identifying which habits are harmful and why. But what they don’t concretely do is to teach you how to effectively shed off bad habits and create new exceptional ones.
Lets fix that. Continue reading
Can’t wrap your head around Search Engine Optimization?
Here are the three things you need to know: Continue reading
As recently as a single generation ago, the idea of reaching a targeted audience from a pool of hundreds of millions of people seemed…unreal. It is a testimony to the evolution of technology that you can do it right now with a few hundred dollars, sitting in your basement in nothing but your boxers. Continue reading
One of the leading thinkers of the social web, Paul Adams, writes about how small groups of friends are the key to influence on the social web in his book, “Grouped” (a must read for all aspiring Elegant Pirates). His thoughts, condensed below for your reading pleasure, will teach you how to navigate the murky waters of social marketing, and ultimately make you one of the elite few who utilize Facebook as an asset rather than a liability. Continue reading
How does something go viral? Is it a process in which you throw your message into the massive boiling pot of Internet, cross your fingers, and hope for the best? Or is there a distinct set of steps that, when implemented effectively, can hack viral growth? Continue reading
Traditional marketing sucks. Your favorite shows are interrupted by terrible commercials, the mailbox is inundated with useless junk, and your favorite songs on the radio are punctuated by the piercing noise of some second rate movie trailer. Thanks to traditional marketing, quality of life is negatively impacted on a daily basis, and in the vast majority of cases, not single one of those advertisements will translate into a paying customer. Continue reading
The Elegant Pirate 