All behavior is rooted in habit.  A countless number of books and gurus do a wonderful job at identifying which habits are harmful and why. But what they don’t concretely do is to teach you how to effectively shed off bad habits and create new exceptional ones.

Lets fix that. Continue reading →

Can’t wrap your head around Search Engine Optimization?
Here are the three things you need to know:   Continue reading →

As recently as a single generation ago, the idea of reaching a targeted audience from a pool of hundreds of millions of people seemed…unreal. It is a testimony to the evolution of technology that you can do it right now with a few hundred dollars, sitting in your basement in nothing but your boxers. Continue reading →

One of the leading thinkers of the social web, Paul Adams, writes about how small groups of friends are the key to influence on the social web in his book, “Grouped” (a must read for all aspiring Elegant Pirates). His thoughts, condensed below for your reading pleasure, will teach you how to navigate the murky waters of social marketing, and ultimately make you one of the elite few who utilize Facebook as an asset rather than a liability. Continue reading →

How does something go viral? Is it a process in which you throw your message into the massive boiling pot of Internet, cross your fingers, and hope for the best? Or is there a distinct set of steps that, when implemented effectively, can hack viral growth? Continue reading →